New Hotel Reservations Site Gets It In One
Hotelsinone uses branding to take on competition

Have you met Ned? If you haven’t, you soon will! An online hotel reservation site offering the most competitive deal in the market and using clever branding to “connect emotionally” with customers and hotel partners alike has just been launched. 

With his mantra, “Need a bed? Talk to Ned!”, brand character ‘Ned’ is the face of Hotelsinone, Ireland’s newest online hotel reservations site. Based in Cork city, Hotelsinone is the brainchild of Pat O’Neill and Eamon Fennelly who share more than 25 years hotel industry experience in revenue and sales & marketing. O’Neill’s previous roles include European Pricing Coordinator for Starwood Hotels Europe, Area Revenue Manager for Starwood Hotels for the Middle East and Group Revenue Manager for Choice Hotels in Ireland. Fennelly joined Hotelsinone from Choice Hotels where he was part of the team that developed the Comfort and Quality brands.

Working together in Choice Hotels, O’Neill and Fennelly saw first-hand the rise of hotel bookings via the internet but noted there was an “anonymity” amongst many of the hotel reservation sites which were expedient in their offering and offered little warmth or emotional connection to their brand.

Understanding the importance of branding, O’Neill and Fennelly saw a gap in the market to establish a strong brand to facilitate hotel bookings in Ireland. www.hotelsinone.ie  has its sights set on becoming the most visible and obvious choice for people when looking for a hotel stay in Ireland.

The hotelsinone character, Ned, fronts the brand and drives all activities; he has the inside track on the most up-to-date special rates, seasonal offers, group bookings etc.  He’s even joined social networking site Facebook under his full name, Ned Needabed! and has similar postings on YouTube

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“No other site is doing this”, commented Pat O’Neill. “Our hotel partners love that we are positioning hotelsinone as a lifestyle brand and creating a real emotional connection with our customers and the product via Ned”.

This commitment to customers extends to its hotel partners who enjoy, according to Hotelsinone, the most competitive deal on the market.  There is no sign-up or annual fee and hotelsinone charges a mere 10% commission rate. Moreover, there is no charge for premium packages as hotelsinone’s listings are not sequence sold.  Participating hotels get their own username and password and can upload new deals as often as they wish.

Unlike many of its competitors that only sell rooms, Hotelsinone coordinates and promotes tailor-made “gems” like pampering packages, concert packages, special group bookings, Spring offers and three-nights-for-two deals, amongst others.

In six weeks, Hotelsinone has garnered 130 hotel partners and this statistic is rising by three new hotels per day. “We are offering a superior product and service that delivers the widest choice and the best rates to guests and hotels. Our core proposition is centred on our role in knowing ‘just the thing’ for our guests and we are constantly in touch with our partners. Ours is not a relationship where you sign up and never hear from us again”, concluded Eamon Fennelly

Check out www.hotelsinone.ie or search ‘Ned Needabed’ on www.facebook.com. To join Hotelsinone, contact Eamon Fennelly on 087 2447019.

ENDS

For further information:
Eamon Fennelly
Hotelsinone
087 2447019